About Fat Witch

The Beginning of the Brownie Shop

The Genesis Of A Brownie Emporium: In the bustling world of finance, a dedicated career woman found joy not in spreadsheets and stock markets, but in the warm, chocolatey embrace of her homemade brownies. Sharing these delights with her colleagues, she was struck by a revelation: her true bliss lay in the smiles her brownies evoked. With a heart full of passion and a kitchen too small for dreams so big, she embarked on a journey far from Wall Street's cacophony. In her humble abode, she baked, wrapped, and personally delivered each brownie, infusing every batch with love. Her creations bore the hallmark of her handcrafted logo and labels, heralding the dawn of a quaint brownie boutique.

A brownie phenomenon: The narrative took a serendipitous turn when Chelsea Market, a renowned culinary haven in New York, extended an invitation to this spirited entrepreneur. Seizing the opportunity, she set up her shop amidst the market's hustle and bustle. To her astonishment, the shop swiftly transformed into a sanctuary for brownie aficionados, attracting lengthy queues of both locals and globetrotters alike. Fueled by the overwhelming affection for her Fat Witch brownies, her aspiration to spread this joy far and wide only intensified.

The Expansion To The Land of the Rising Sun: Driven by an insatiable desire to share her culinary magic, the founder of Fat Witch Bakery ventured beyond American shores, setting her sights on Japan—a country she held dear. Her commitment materialized in the opening of two additional outlets, nestled in the heart of Kyoto and Osaka. Here, the fusion of American zest and Japanese elegance birthed a staggering array of over 100 unique brownie variants. This culinary crossover, a testament to her innovative spirit, prompts a tantalizing question: How many of these culinary marvels have you indulged in?

The Essence of Homestyle American Baking: At the core of every brownie lies the essence of homestyle American baking—a nostalgic treat that greets you with its rich, chocolate-laden heart upon returning home. Crafted with readily available household ingredients, these brownies offer a comforting, scrumptious experience. Eschewing cocoa powder for the luxurious depth of real chocolate, they stand apart from traditional chocolate cakes, offering a dense, richly satisfying texture that captivates the senses.